“Sales operations is just one piece of the puzzle; revenue ops gives you the full picture.”
Syte’s Head of Revenue Operations, Leore Spira, sees organizations shifting their focus from just the traditional ‘sales’ function, to recognize every customer-facing role as a generator of revenue. And that means enablement needs to support every team that influences the customer journey, from pre-sales, to retention and renewal.
In this Sales Enablement Innovation podcast, she talks to us about this, how the pandemic has provided an opportunity for rev ops to shine - and how she almost became a lawyer and a marketer before arriving at her current role.
Catch up with past episodes of Sales Enablement Innovation.