Competitive intel checklist

What is a competitive intel checklist?

A competitive intel checklist (or competitor comparison chart) is a useful tool we've created to help sales enablement professionals systematically gather and analyze information about their competitors - all in one handy document.

The checklist covers various aspects of a competitor's business, including market presence, product offerings, pricing strategies, marketing tactics, and sales processes.

The chart is designed to help you identify key competitors, understand their strengths and weaknesses, and uncover opportunities to differentiate your product. This valuable intelligence leads to more informed strategic decisions, more refined marketing messages, and improved product positioning.

Download your competitive intel checklist

Competitive intel checklist

Competitive intel checklist Date last reviewed: DD/MM/YYYY Category Activity You Competitor #1 Competitor #2 Competitor #3 Market Who are their target customers? Including segments and verticals. How many customers do they have? Some companies will have this pu…

Google Docs