The customer journey map framework is a comprehensive tool designed to help marketers and sales professionals visualize and optimize the entire customer experience.

Broken into five distinct sections, it outlines the various stages a customer goes through in their journey (from initial awareness to post-purchase loyalty), and maps out every interaction and touchpoint along the way.

The framework helps businesses understand their customers' needs, expectations, and pain points at each stage of their journey.

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Customer journey map

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