Most sales enablement teams struggle with disconnected content, training that doesn’t stick, and reps who lack the right resources at the right time.
In this session, Brendan Ryan, Enablement Director at Entravision, shares strategies to solve these critical challenges. Expect real talk, actionable insights, and proven tactics to turn your sales content into a performance-driving machine.
Learn how to build a seamless, data-driven enablement strategy that ensures reps are equipped for success.
You’ll walk away with...
- Actionable strategies for using content data to improve sales training and performance.
- Real-world examples of how tracking content usage leads to smarter enablement decisions.
- A playbook for building an agile sales enablement strategy that directly supports revenue goals.
Meet the expert
Brendan Ryan
Enablement Director, Entravision
Brendan is results-focused enablement leader combining enterprise marketing expertise with a passion for training and development.
He has a unique background in sales enablement, marketing, and publishing with a track record of aligning customer-facing functions to sales methodologies such as Winning by Design and Challenger™, building high-performing agile B2B teams, and translating technical information into compelling, customer-oriented content. As a technologically savvy lifelong learner, Brendan brings an energetic intellectual curiosity to his work as well as an aptitude to grasp complex new products and industries.
