RACI matrix for sales enablement template

The RACI Matrix is a responsibility assignment framework that clarifies roles and responsibilities within a team or project.

The acronym stands for:

• Responsible: The person(s) who does the work to complete the task.
• Accountable: The individual ultimately answerable for the task's completion.
• Consulted: Stakeholders who provide input and expertise.
• Informed: Individuals who need to be kept updated on progress and outcomes.

Sales enablement professionals often use the RACI matrix to streamline coordination between different teams, especially when implementing new initiatives like training programs, sales tools, or content strategies.

By defining each stakeholder's role clearly, the RACI matrix ensures smooth execution and accountability. It helps avoid confusion over responsibilities, enhances communication, and ensures that all parties understand their roles in driving sales performance.

This approach is particularly valuable in cross-functional projects involving sales, marketing, and product teams.

Download your RACI matrix template for sales enablement

If you’re not already a member, simply sign up to our free plan and refresh this page to access your template.

RACI template

Google Docs