Case studies

[Type] A collection of SEC's case studies: read about why our events and content are the best in the business - straight from your fellow enablement peers! Want to share your positive experience? Reach out to hello@salesenablementcollective.com.

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“The ROI of an SEC Pro+ membership is fantastic.” – Andrea Mulcahy, FreeWill

Discover the benefits of an SEC Pro+ membership from Andrea Mulcahy, Enablement lead at FreeWill. Including the certifications, and events she found more useful....

“The exact mix of things that we’re often missing as sales enablers”, Felicita Calfat

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Case studies

“The exact mix of things that we’re often missing as sales enablers”, Felicita Calfat

This case study focuses on Felicita Calfat as a speaker and attendee at the Sales Enablement Summit in Amsterdam...

Joana & Sergio’s Coffee Talks for Solo Enablers: A Case Study

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Case studies

Joana & Sergio’s Coffee Talks for Solo Enablers: A Case Study

Learn about Joana & Sergio's Coffee Talks for Solo Enablers, a monthly get-together where you can connect and brainstorm with your peers....

Why annual Sales Enablement Summits are your best investments

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Case studies

Why annual Sales Enablement Summits are your best investments

Heidi Kalmár, attendee and speaker at Sales Enablement Summit Amsterdam, speaks to fellow event attendees about what makes coming year in, year out so valuable....

“Meeting like-minded people has huge value”, Heidi Kalmár

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“Meeting like-minded people has huge value”, Heidi Kalmár

This case study focuses on Heidi Kalmár's experience as a speaker and attendee at the Sales Enablement Summit in Amsterdam....

“Educational, collaborative”: Sales Enablement Summit Amsterdam testimonials

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“Educational, collaborative”: Sales Enablement Summit Amsterdam testimonials

Find out what our awesome attendees had to say about 2024's Sales Enablement Summit in Amsterdam!...

“Innovative, energizing”: Sales Enablement Summit Chicago testimonials

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“Innovative, energizing”: Sales Enablement Summit Chicago testimonials

Find out what our awesome attendees had to say about 2023's Sales Enablement Summit in Chicago!...

“It’ll help take your enablement to the next level”: Sales Enablement Summit San Francisco testimonials

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Case studies

“It’ll help take your enablement to the next level”: Sales Enablement Summit San Francisco testimonials

Find out what our awesome attendees had to say about 2023's Sales Enablement Summit in San Francisco!...

“It was a great space to reach out and ask for help”: Sales Enablement Summit Seattle - attendee testimonials

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“It was a great space to reach out and ask for help”: Sales Enablement Summit Seattle - attendee testimonials

Find out what our awesome attendees had to say about 2023's Sales Enablement Summit in Seattle!...

“It’s been a tremendously well-organized event so kudos to the team”: Sales Enablement Summit Amsterdam - attendee testimonials

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“It’s been a tremendously well-organized event so kudos to the team”: Sales Enablement Summit Amsterdam - attendee testimonials

Find out what our awesome attendees had to say about 2023's Sales Enablement Summit in Amsterdam!...

“It felt like continuous development over three months” Franziska Rduch & Jimena Real de Azúa de Kuhn, Personio

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“It felt like continuous development over three months” Franziska Rduch & Jimena Real de Azúa de Kuhn, Personio

Personio's Franziska and Jimena describe the long-lasting value they found through taking part in SEC's Leadership Accelerator program....

“It allows me to connect with my peers, which is really fulfilling”, Jessica Stetson, Honeycomb.io

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“It allows me to connect with my peers, which is really fulfilling”, Jessica Stetson, Honeycomb.io

Jessica Stetson explains why she enjoys being a member of SEC's growing Slack community....

“We enjoyed every minute of it”, Akarin Weatherford, Visier

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“We enjoyed every minute of it”, Akarin Weatherford, Visier

This case study revolves around Head of Revenue Enablement Akarin Weatherford's experience with SEC's Sales Enablement Summit in San Francisco....

“Great hospitality, great people, good energy” - Christopher Kornbrust, Seismic

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Case studies

“Great hospitality, great people, good energy” - Christopher Kornbrust, Seismic

We spoke to Christopher Kornbrust, Regional Vice President of Sales at Seismic, about his experience of the partnership between The Alliance and Seismic....

"It was a positive experience, 100%" - Sean Bailey, Azuga

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Case studies

"It was a positive experience, 100%" - Sean Bailey, Azuga

This case study revolves around Head of Sales Enablement Sean Bailey's experience with SEC's Sales Enablement Summit in Las Vegas....