Content strategy

Sales enablement and product marketers are often confused. Enablement focuses on supporting sellers; product marketing focuses on promoting products. Learn more....

Discover how to nail your sales plays with this essential guide from Highspot...

A tool designed to help you deliver the right content to the right people at the right time, guiding prospects through the buying funnel....

Sales contracts are a key piece of your sales team's process, sealing the deal after all the hard work. Our guide covers everything you need to know about sales contracts....

Mapping the customer sales journey allows you to see touchpoints in a more meaningful context - learn to empower your sales reps with these maps here!...

Diego Rios breaks down how to turn competitor analysis into actionable pieces of sales enablement content for your teams using Workera as a case study....

Patryk explains why an over-reliance on sales scripts might be hurting your sellers, and offers ways to protect your teams against this....

In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great....

Have you wondered what a sales playbook is? Or how a sales playbook helps your reps? Maybe you want to know how to start creating a playbook. Either way, this article is for you....

We continue see countless companies deploying sales enablement functions with incredible results. But how do you deploy this game-changing function? Here are a few keys to remember when deploying an effective sales enablement function....

We've collectively gone off the rails a bit with our focus on content-first selling; it might be time to "tidy up" a bit around the proverbial sales enablement house....

Good sales content can be the difference between a successful and unsuccessful deal. Naturally, you want to create content that your salespeople get value from as they work to close deals. Too often salespeople don’t use the content that’s been created because they can't get any value from it....

Mark Seich, VP of Marketing, Sales & Distribution at Berkley Fire & Marine Insurance explains how to create a true sales playbook for your organization....

A powerful value proposition can be the difference between a prospective customer choosing your brand, or your competitor....

A sales battlecard provides an at-a-glance summary of your value proposition, answers to common customer queries and competitive differentiators....