Members-only Sales Enablement Sales enablement vs product marketing: Key differences you need to know Sales enablement and product marketers are often confused. Enablement focuses on supporting sellers; product marketing focuses on promoting products. Learn more....
Members-only Sales enablement strategy The essential guide to sales plays Discover how to nail your sales plays with this essential guide from Highspot...
Members-only Content strategy Content mapping template A tool designed to help you deliver the right content to the right people at the right time, guiding prospects through the buying funnel....
Members-only Sales enablement strategy How to create a simple and effective sales contract Sales contracts are a key piece of your sales team's process, sealing the deal after all the hard work. Our guide covers everything you need to know about sales contracts....
Members-only Content strategy Mapping the customer sales journey: Making sales buyer centric Mapping the customer sales journey allows you to see touchpoints in a more meaningful context - learn to empower your sales reps with these maps here!...
Members-only Competitive enablement How to use competitor analysis for sales enablement: Workera case study Diego Rios breaks down how to turn competitor analysis into actionable pieces of sales enablement content for your teams using Workera as a case study....
Members-only Sales enablement strategy Why sales scripts suck Patryk explains why an over-reliance on sales scripts might be hurting your sellers, and offers ways to protect your teams against this....
Members-only Content strategy What is sales enablement content? In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great....
Members-only Content strategy What is a sales playbook? Have you wondered what a sales playbook is? Or how a sales playbook helps your reps? Maybe you want to know how to start creating a playbook. Either way, this article is for you....
Members-only Sales enablement strategy 8 things to remember when deploying an effective sales enablement function We continue see countless companies deploying sales enablement functions with incredible results. But how do you deploy this game-changing function? Here are a few keys to remember when deploying an effective sales enablement function....
Members-only Content strategy Do Your Data Sheets Spark Joy? 3 Lessons in Sales Enablement from Marie Kondo We've collectively gone off the rails a bit with our focus on content-first selling; it might be time to "tidy up" a bit around the proverbial sales enablement house....
Members-only Content strategy Creating content salespeople will love Good sales content can be the difference between a successful and unsuccessful deal. Naturally, you want to create content that your salespeople get value from as they work to close deals. Too often salespeople don’t use the content that’s been created because they can't get any value from it....
Members-only Content strategy How to maximize your sales playbook's return Mark Seich, VP of Marketing, Sales & Distribution at Berkley Fire & Marine Insurance explains how to create a true sales playbook for your organization....
Members-only Content strategy Your ultimate guide to creating a value proposition A powerful value proposition can be the difference between a prospective customer choosing your brand, or your competitor....
Members-only Content strategy All you need to know about sales battlecards A sales battlecard provides an at-a-glance summary of your value proposition, answers to common customer queries and competitive differentiators....