Members-only Cross-functional alignment Aligning sales and marketing and getting organized for success Adam Wright, Global Director of Sales Enablement at Emerson tells us how to align sales and marketing and get organized for success by sharing his journey doing just that...
Members-only Cross-functional alignment Building a bridge between product marketing and sales There’s a challenging area between product marketing and sales enablement and in this article, I want to go through some processes aimed at bridging that gap....
Members-only Cross-functional alignment Building a bridge between marketing and sales Brenda Harris, Senior Sales Enablement Manager at Oracle gave a brief history of sales enablement and what it entails, before detailing how best to approach sales training and how to deliver the most effective strategies to get each team involved....
Members-only Metrics and measurement Aligning KPIs to create successful partnerships Speaking at the Sales Enablement Summit in San Francisco, Nick explained the significant impact bringing each department together through aligning the metrics of the business had on his team at Workfront. Nick took us through the process of partnering enablement with other departments....