Our win/loss interview questions template gives you all the prompts you need to understand why a sales opportunity resulted in either a win (a new customer) or a loss (choosing a competitor or no one at all).
By conducting these interviews, you can gain insights into the effectiveness of your sales and marketing strategies, identify strengths and weaknesses, and make informed decisions to improve future outcomes. The framework focuses on questions aligned with the three stages of the buying funnel: awareness, consideration, and decision.
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