Sales engagement

In today’s digital world, businesses must use content and conversations wisely to maximize sales opportunities - take your sales and marketing content to the next level with Jam Khan, VP Product Marketing at Seismic....

Scott King, Head of Global Enablement and Commercial Strategy at Progress Software explains exactly how he’s driven more efficient sales through smarter sales enablement....

In this data-driven era, digital marketing makes it easier and more cost effective to achieve tailored B2B campaigns, that target core decision-makers, and help build sales pipelines...

Get your sales enablement content wrong and it turns into its nemesis: sales hindrance....

Yup, you read it right. One hundred and eleven sales enablement tips for experts in the industry. From how to organize your sales content and deliver kickoff sessions to understanding customers’ jobs-to-be-done and saying ‘no’, this list has got it all - and more....

2020’s Sales Enablement Festival is coming to a screen near you from October 28 - 30th: 3 days of sales enablement goodness. 30+ revenue and enablement leaders. 20+ hours’ worth of action-led presentations. Why should you attend? We’ve got more reasons than you can shake a glow stick at......

Like dating, value-based cold calling is less about the cheesy hook-up line, and all about focusing on what the other person cares about...

Your sales enablement program needs to be visible, credible and deliver what sales needs. To do this, you need active support and investment from senior leadership....

I don't need to tell you about how COVID-19 has forced all of us to adjust to a digital reality. You're knee-deep in that already......

Objections are an unavoidable part of the sales process. In this article, we’re going to give you some tools for turning objections into opportunities....

If you stand behind your product and know it’s the best on the market, then comparison gives you the chance to prove this, you’ve just got to clearly show how it beats all the others. Enter a kick-ass comparison page....

If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....

What’s a sales rep’s favorite word? Yes. Closing a sale ends with a yes. But to get to that point, you need to get inside your customers’ heads...

Pere Codina believes battle cards, when utilized correctly, can help close deals. Talking us through what makes good enablement content, Pere highlights that information has to be current and easily accessible to your reps. Growth happens as you close more deals, let's see how to make that happen....

Kyle Doerflin gave some tips and tricks to help build some more credibility and find ways in which you can present ideas and get enablement to operate more in a strategic role, rather than just a training role....