On this special episode, we spoke to Brooke Coletti ahead of her keynote at 2024's Sales Enablement Summit in San Francisco! Brooke discussed her keys to alignment, the steps she takes to gain buy-in on her enablement initiatives, and more.

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Key talking points:

  • The importance of stakeholder buy-in
  • Brooke's key stakeholders whose buy-in you need to achieve success
  • Steps you can take towards long-term alignment
  • The impact of trust and alignment on enablement

And more!

A little bit about our guest

Brooke is one of 2024’s SEC Ones to Watch and Senior Scaled Go-To-Market Enablement Manager at AWS. Brooke leads the global enablement strategy for the AWS Partner Transformation Program (PTP) that was announced at AWS re:Invent in 2023. The executed enablement strategy set the standard and foundation that is being replicated for high-priority initiatives throughout AWS in 2024.

Brooke is an SEC Ambassador, Women is Sales Enablement (WiSE) Leader, and the Vice President of Training and Development for the Women at AWS affinity group. Brooke is based in California with her husband and two young children.

You can find Brooke's previous podcast appearance here.

Be on the pod!

Know a little something about enablement? Wanna join the conversation and share your thoughts on the industry, your own career journey, and the tips & tactics that have brought you success? Get in touch and YOU could be our next guest!