Wednesday, May 7, 2025

2pm BST/ 9am ET

Online

The GTM landscape is evolving fast, and AI is now essential for sales success.

Companies using AI-powered enablement are closing more deals, improving efficiency, and outperforming competitors. Waiting is not an option—AI is the key to staying ahead.

Industry leaders are already leveraging AI to gain deeper buyer insights, accelerate deal cycles, and optimize content performance.

The AI revolution is happening now. Will you lead or lag?

Joining the discussion is a leading global organisation that has successfully used AI-powered enablement to:

  • Increase seller efficiency by ensuring teams have the right resources at the right time
  • Boost engagement and win rates with AI-driven, personalised buyer experiences
  • Scale enablement across global teams, driving measurable business impact

Walk away with the ability to:

  • Turn data into actionable sales insights - Learn how AI helps sellers engage buyers at the right time with the right message.
  • Get practical AI strategies - See how AI automates tasks, delivers real-time coaching, and helps sellers focus on selling.
  • Boost sales productivity - Discover how AI identifies the best-performing content and ensures sellers use what works.
  • Optimize content performance - Hear how a global organization successfully implemented AI to improve efficiency and win rates.
  • Scale AI-driven enablement - Walk away with actionable steps to integrate AI into your sales enablement strategy today.

With solutions on:

  • Siloed teams causing inconsistent messaging, poor collaboration, and lost deals.
  • Buyers being overwhelmed with scattered emails and attachments, leading to disengagement and slower deal cycles.
  • Sellers wasting time finding content, while marketing lacks visibility into what works—leading to missed opportunities.
  • Sales and RevOps lacking insights into content performance, buyer engagement, and deal progression, making strategy optimization difficult.

Hosted by:

Laura Valerio, Principal Consultant, Professional Services - EMEA

Laura is a seasoned expert in go-to-market digital transformation, she specializes in turning strategy into consistent, impactful execution—blending the power of AI, digital tools, and human capabilities to drive sales success.

With a background in sales, she has built and scaled global sales enablement functions for high-growth B2B companies like Expedia and Deliveroo before leading the transformation of Vodafone Business’s Enablement Function.

Known for her results-driven approach, creativity, and strategic mindset, Laura is passionate about helping companies navigate change, increase efficiency at scale, and fuel innovation through enablement. If you’re looking for real-world insights from a proven industry leader, this is a webinar you can’t afford to miss.