Have you ever felt like you're a one-person show, responsible for equipping your entire sales team with every shred of knowledge they could possibly need?

I get it. I've been there. But here's the thing: we can't be all things to all people. It's just not sustainable, nor is it our job. 

Instead, our role as sales enablement professionals is to break down barriers and empower our sales teams to find answers independently, ultimately freeing them up to do what they do best – close deals.

So without further ado, let’s dive into my blueprint for success!

The geese formation

Let me start with an analogy that really resonated with me. 

When geese migrate for the winter, they fly in a V-formation, constantly switching who's in the front. The lead bird takes the brunt of the wind resistance, making it easier for the others to follow. Brilliant, right? 

Now, think about how often we in enablement are expected to be that lead bird, pushing forward while our sales team coasts behind us. We're the ones organizing the chaos, deciding who flies where and when.

But here's the twist: what if, instead of a rigid hierarchical structure, we could create a more fluid system? One where we empower our sales reps to take turns leading the charge, while offering guidance and support from the side?

That's the true power of sales enablement – breaking down those pesky departmental silos and fostering cross-functional collaboration. 

We're not just trainers or enforcers; we're liaisons, ambassadors, and diagnostic wizards, supporting our teams in whatever way they need.