Product messaging framework (template)

Creating simple, cohesive and effective messaging can make or break your product's success – and it's one of the biggest challenges businesses face.

That's why we've created a product messaging framework template that you can use as your core messaging document. By following our guidance on how to use the document, it can be the foundation for all your messaging efforts 🙌

Intrigued? Let's find out more.

What is a messaging framework?

A messaging template is a structured framework that helps product marketers create clear, consistent, and compelling messages about their products or services.

It's a blueprint for outlining and communicating the unique value proposition, benefits, and features of a product. The goal? To ensure that all communication is aligned and resonates with the target audience.

By organizing key messaging components, the template helps marketers effectively address customer pain points, highlight product benefits, and provide proof points that build credibility and trust.

Using a messaging template simplifies the process of creating marketing collateral, website content, and sales pitches, making it easier to maintain a unified brand voice across all channels.

Download your messaging framework template

Messaging framework

[Product name] messaging for [persona name] Creating simple, cohesive and effective messaging is one of the biggest challenges tons of companies face - but it can make or break your product’s success. This template is your core messaging document and should be used as the foundation for all y…

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