Sales battlecard template

What is a sales battlecard template?

Our sales battlecard template has been developed to help you provide sales teams with quick access to critical information that will help them effectively position their product against competitors.

Designed in collaboration with sales enablement professionals, the battlecard serves as a quick reference guide to be used during sales calls, helping reps stay on message, confidently address objections, and reinforce the strengths of their product over others.

The template is particularly useful for sales representatives who need to address potential customer concerns, counter competitor claims, and highlight the unique value of their offerings in real-time during sales conversations.

Why should you use a sales battlecard?

A sales battlecard is a powerful tool designed to provide sales teams with critical, real-time information that can make or break a deal. Here’s why you should use one:

1. Competitive edge: A battlecard equips your sales team with detailed insights into competitors' strengths, weaknesses, and common objections, allowing them to effectively counter any challenges during customer interactions.
2. Consistent messaging: It standardizes responses to common competitor claims and customer concerns, ensuring that everyone is on the same page.
3. Quick reference during calls: It allows sales reps to swiftly pull up relevant information on pricing, features, and competitive positioning without interrupting the flow of the conversation.
4. Confidence in negotiations: Knowing how to address a competitor's claims and highlight your product's unique advantages instills confidence in your sales team.
5. Enhanced training and onboarding: For new sales reps, a battlecard is an invaluable training resource. It accelerates the learning curve by providing a comprehensive overview of the competitive landscape, key selling points, and potential objections they might face.
6. Focus on value-based selling: Rather than getting bogged down in feature comparisons, a well-crafted battlecard emphasizes the unique value your product delivers.

Download your sales battlecard template

Battle card template

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