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Meet the experts
This playbook compiles all our resources from across our podcasts, webinars, events, and more into one place. Learn from these top sales enablement and coaching minds inside:
![Jonathan Kvarfordt](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/Kvarfordt,%20Jonathan%202024%203.jpg)
Jonathan Kvarfordt
SEC Ambassador & Course Creator, Founder, GTM AI Academy
![Mark Garrett Hayes](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/Mark%20Garrett%20Hayes.jpeg)
Mark Garrett Hayes
Author, Sales Coaching Essentials
![Kate Philpot](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/Kate%20Philpot.jpeg)
Kate Philpot
Vice President Global Sales Enablement, Getty Images
![Kevin Beales](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/kevin%20beales.jpg)
Kevin Beales
Founder and CEO at MySalesCoach
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Sales Coaching 101
A free, expert-led resource from SEC to help you become a better sales coach
![Jocelle Sarenpa](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/Sarenpa,%20Jocelle%202024.jpeg)
Jocelle Sarenpa
Director of Sales Enablement & Training at Field Nation
![Jeff Jaworski](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/Jeff%20Jaworski.jpeg)
Jeff Jaworski
Senior Vice President of Strategic Partnerships, Americas at CoverGenius
![Alan McIntosh](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/McIntosh,%20Alan%202024%20copy.jpg)
Alan McIntosh
Senior Manager, International Channel & Strategic Programs Enablement, RingCentral
![Kira Pollard-Lipkis](https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/SEC-sales-coaching-playbook-LP/kira%20pollard%20lipkis.jpeg)
Kira Pollard-Lipkis
Senior Director of Sales Enablement at LinkedIn
Sales Coaching 101 playbook
1 free download. 8 experts. Countless sales coaching takeaways!
Here's a taste of what you'll find inside this playbook:
8️⃣ Eight enablement and coaching experts’ advice on successful sales coaching
🤝 How to make the case for coaching to every internal stakeholder
💡 An easy-to-use framework to build your coaching program around
📈 The keys to measuring the effectiveness of your coaching efforts
👤 How to work with frontline sales managers to maximize your results
💪 The secrets to ‘coachability’, and the steps to build a coachable sales team
🙋 Ways to make sales reps enthusiastic and get them to engage with coaching
🎯 How to create a thriving coaching culture starting from the top down
💰 10% off SEC’s Sales Coaching: Certified course to help you take the next step
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