An in-depth guide to helping your organization get started on a sales coaching journey:
Sales coaching, simplified.
A strong coaching foundation can be the bedrock that supports the rest of your enablement efforts.

This playbook equips you with the expert-backed knowledge you need to create a culture of coaching and increase the performance of your sales team. 🎯

Meet the experts

This playbook compiles all our resources from across our podcasts, webinars, events, and more into one place. Learn from these top sales enablement and coaching minds inside:

Benefits
Jonathan Kvarfordt

Jonathan Kvarfordt

SEC Ambassador & Course Creator, Founder, GTM AI Academy

Mark Garrett Hayes

Mark Garrett Hayes

Author, Sales Coaching Essentials

Kate Philpot

Kate Philpot

Vice President Global Sales Enablement, Getty Images

Kevin Beales

Kevin Beales

Founder and CEO at MySalesCoach

Sales Coaching 101

A free, expert-led resource from SEC to help you become a better sales coach

Jocelle Sarenpa

Jocelle Sarenpa

Director of Sales Enablement & Training at Field Nation

Jeff Jaworski

Jeff Jaworski

Senior Vice President of Strategic Partnerships, Americas at CoverGenius

Alan McIntosh

Alan McIntosh

Senior Manager, International Channel & Strategic Programs Enablement, RingCentral

Kira Pollard-Lipkis

Kira Pollard-Lipkis

Senior Director of Sales Enablement at LinkedIn

Sales Coaching 101 playbook

1 free download. 8 experts. Countless sales coaching takeaways!

Here's a taste of what you'll find inside this playbook:

Benefits

8️⃣ Eight enablement and coaching experts’ advice on successful sales coaching

🤝 How to make the case for coaching to every internal stakeholder

💡 An easy-to-use framework to build your coaching program around

📈 The keys to measuring the effectiveness of your coaching efforts

👤 How to work with frontline sales managers to maximize your results

💪 The secrets to ‘coachability’, and the steps to build a coachable sales team

🙋 Ways to make sales reps enthusiastic and get them to engage with coaching

🎯 How to create a thriving coaching culture starting from the top down

💰 10% off SEC’s Sales Coaching: Certified course to help you take the next step