With so many tools in our tech stacks, most of us know the feeling of having 101 tabs open at the same time. Can sales enablement really make sales processes seamless and friction-free for their reps through digital adoption?

Steffaney Zohrabyhan, Digital Adoption Leader at Sprinklr, thinks so and talks us through how she does it, why you can't feed your reps a whole elephant at once - and how the philosophy of Clippy the ‘helpful’ Microsoft paperclip lives on.

Catch up with past episodes of Sales Enablement Innovation.