Sales follow-up email templates

Our collection of sales follow-up email templates has been developed and curated to help sales teams maintain strong relationships with both new and existing customers.

These templates provide a variety of approaches for different stages of the customer journey, from welcoming new customers to re-engaging those who have been with your product for some time. By using these templates, sales professionals can ensure they're providing value, building trust, and encouraging continued engagement with their products or services.

What's included in the templates?

This collection of templates covers key touchpoints in the customer lifecycle, offering a structured way to check in, provide value, and maintain communication. Each template is crafted to be personal, concise, and action-oriented, making it easy to strengthen customer relationships through email.

Here's a breakdown of what you can expect.

1. Checking in with new customers

After a customer makes a purchase, it’s important to ensure they feel supported and valued right from the start.

Purpose: Welcome new customers and encourage them to share their initial experiences.
Key Elements: Personalized greeting, a request for feedback on their first-time experience, and an invitation to schedule a quick call.

2. Re-engaging your existing customers

Regular check-ins with existing customers can help identify any issues they might be facing and provide opportunities to offer additional support or upsell.

Purpose: Reconnect with customers after a set period and discuss their experience with your product.
Key Elements: A friendly inquiry into how they’ve been finding the product and a suggestion to schedule a catch-up.

3. Providing value for new customers

Offering tips and guidance to new customers can help them get the most out of your product, leading to higher satisfaction and loyalty.

Purpose: Provide useful tips to help new customers maximize their product experience.
Key Elements: A warm welcome to the product community and a list of practical tips for using the product.

4. Providing value for existing customers

A gesture of appreciation can go a long way in maintaining customer loyalty. This template is ideal for expressing gratitude and offering a small token of appreciation.

Purpose: Show appreciation to long-term customers and provide them with a gift or special offer.
Key Elements: A thank-you note, a description of the gift, and an open line for further communication.