Sales script template

What is a sales script template?

Our sales script template is a tool designed to help sales professionals confidently navigate their conversations with prospects. It provides a structured outline that guides reps through the key stages of a sales call—from building rapport to addressing objections and moving the prospect toward a decision.

Unlike rigid, word-for-word scripts, our sales script template has been designed to offer flexibility, allowing your team to personalize each interaction while ensuring they hit all the essential talking points.

Who's the template for?

This template is perfect for sales teams, business development representatives, and account executives who want to enhance their effectiveness in prospecting and closing deals.

Whether you're new to sales or an experienced pro looking to refine your approach, the sales script template provides a valuable framework that can be adapted to any industry or sales scenario. It's also ideal for sales managers who want to equip their teams with a consistent, proven process for engaging potential customers.

How to Use the Sales Script Template

1. Start with the basics: Begin by using the template's introduction section to greet your prospect, briefly introduce yourself, your company, and the purpose of your call.
2. Build rapport: Use the rapport-building prompts to establish a connection. This could be as simple as congratulating the prospect on a recent achievement or commenting on something relevant to their industry.
3. Transition to the value proposition: Once the conversation is flowing, smoothly transition into why you’re calling. Highlight the key benefits of your product or service that are most relevant to the prospect’s needs.
4. Handle objections: Be prepared with the template’s suggested responses to common objections. This will help you navigate potential roadblocks and keep the conversation on track.
5. Move to the next step: Use the template’s prompts to guide the prospect toward the next step, whether it's scheduling a demo, sending more information, or setting up a follow-up call.
6. Personalize and adapt: While the template provides a solid foundation, make sure to personalize your approach based on the prospect's specific situation and feedback during the call.

Download your sales script template

Sales script template

Sales script If the option’s there, providing your sales team with a sales script is a great opportunity to a) take learnings from top performers and roll them out across the rest, and b) regain a level of control over how your reps are positioning your product. Tip #1: sales scripts shouldn’t…

Google Docs