Content strategy

A sales battlecard provides an at-a-glance summary of your value proposition, answers to common customer queries and competitive differentiators....

There are various people involved in the buying process in B2B - work out who those people are and develop your sales strategy around them. Find out how...

Understanding the difference between a buyer persona and user persona is essential. To help you on your way, here are our insights on what separates the two...

Get your sales enablement content wrong and it turns into its nemesis: sales hindrance....

If you stand behind your product and know it’s the best on the market, then comparison gives you the chance to prove this, you’ve just got to clearly show how it beats all the others. Enter a kick-ass comparison page....

Sick of creating buyer personas that aren't getting touched by your sales teams? Then come on in and discover the secret sauce behind getting sales teams bought in....

What sales enablement is sometimes perceived to be, and what’s it’s truly capable of, are sometimes wildly different. Sales enablement has the ability to align the sales and marketing orgs, boost company-wide alignment......

Scott took us through how to make sales enablement better at doing what it is supposed to do. From insights on what exactly to be training reps on, to the metrics you should be focusing on, Scott gave a thorough run down of all things sales enablement....

Pere Codina believes battle cards, when utilized correctly, can help close deals. Talking us through what makes good enablement content, Pere highlights that information has to be current and easily accessible to your reps. Growth happens as you close more deals, let's see how to make that happen....

Learn more Enjoyed this video? Why not check out some related reading 👇 Creating a sales playbook from scratch: lessons learned | SECDarlene Samer, former...

Learn more Enjoyed this video? Why not check out some related reading 👇 Sales-focused buyer personas: what, why & howSick of creating buyer personas...

Learn more Enjoyed this video? Why not check out some related reading 👇 Enabling social selling | Sales Enablement CollectiveSales reps who use social selling...