Time to Value (TTV) framework

The Time to Value (TTV) framework is a crucial metric for product-led growth, focusing on how quickly customers experience the value of a product. It is a key driver of customer satisfaction, retention, and revenue.

The TTV framework helps businesses optimize their processes to ensure users derive value from their product as fast as possible, directly influencing the user experience and long-term success.

Download your Time to Value (TTV) framework

Time To Value (TTV) framework

Time To Value (TTV) framework Product-led growth metrics are essential for alignment, and successful product-led organizations need alignment across cross-functional teams. Focusing on the right set of metrics helps create this alignment, and allows teams a way to navigate themselves towards a c…

Google Docs