This article comes from Bana Kawar’s insightful talk at our London 2023 Sales Enablement Summit. Check out her full presentation here. 

Who here hasn’t wished for a faster, more efficient way to create sales enablement content? Or how about a virtual assistant capable of predicting what your customers need – without the hassle of going through the hiring process? 

You’re not alone. Today, we’re diving into why integrating artificial intelligence (AI) into your sales enablement function can transform your approach to sales, productivity, and customer experience.

In this article, I’ll share the power of AI and how I’ve used it in sales enablement at Amazon Web Services (AWS) to make daily tasks smarter and more strategic. With practical examples and a few demos, I hope to show you why the future of sales enablement is brighter with AI.

So, let’s dive in!

The need for AI in sales enablement

AI integration is no longer just for tech giants or developers – it’s essential for today’s sales enablement teams. Imagine being able to generate insights faster, anticipate customer needs, and enhance your team’s productivity. With AI, sales enablement professionals can produce content, analyze data, and even predict customer preferences more effectively.

AI essentially acts as an intelligent, fast-learning assistant that can take on repetitive tasks, freeing us to focus on strategic work. With tools that automatically create content or forecast market trends, sales enablement professionals can elevate their impact significantly.

Embracing AI as a partner, not a replacement
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Sales Enablement CollectiveJennifer Ryan